Jake's on the Water
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Is Farm to Table Just a Marketing Gimmick?

1/5/2017

 
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​A quick internet search leads me to believe that the Farm To Table (Farm To Fork) movement began in 2000 in Berkeley California and Boulder Colorado, no surprise.  The idea of locally sourcing products certainly made sense and the message restaurants were able to share worked well as a marketing tool to compete in crowded markets. 
 
The movement caught on and literally thousands of restaurants, breweries and vineyards began boasting of locally sourcing items to assure freshness, quality and community impact.  Unfortunately, with good intention came widespread fraud; claims of locally sourced products that were not, relationships with local producers that did not exist and altering of menu descriptions that deceived customers became common. 
 
Of course we buy local as much as we possibly can.  In fact as we wrap up our year end reporting I note that we purchased 110 different menu items from 21 different growers based in St. Lawrence or Franklin County at a cost of $91,022.00 in 2016.   This is not intended to get us a pat on the back and I don’t need to share the value of a local commitment; I write this as a thank you to so many hard working producers. 
 
It is currently 16 degrees and the wind is blowing at a steady 20 miles per hour, gusting to 40 mph occasionally.  And I know that Daniel Martin, Dan and Meaghan Kent, Pat Kilcoyne, Cindy Rotman, Lee Matthews, Mark Martinchek and many others are probably wrapped in worn out layers of various “barn clothes” doing what they do best - caring for beautiful animals, duct taping greenhouses and farm tools together that should be replaced and scratching their heads trying to figure out how to make pennies get them through the long North Country winter once again.
 
A very sincere thanks to all of you from Jake’s.  Because of your commitment we get to serve our guests food that we know is raised with care - food that tastes and looks amazing.  We also get to feel good about doing what we can to help you stretch those pennies a bit futher.
 
Farm To Table is more than a marketing gimmick, it is a good thing.

Alia
1/5/2017 11:24:00 am

Just wondering if you can use a lamb producer? We are a family farm raising lambs for meat in Clayton, N.Y. Offering a variety of cuts including rib chops, loin chops, breakfast sausage, leg of lamb, shoulder roasts, and more! All USDA processed and raised with no antibiotics, growth promoters, etc.

Marc Compeau
1/6/2017 06:40:07 am

Thanks for the note, we do use a local provider for our lamb and are very happy with our relationship. If we need an additional supplier we will be sure to reach out.

Joy Butler link
8/8/2018 12:46:59 am

I found it interesting when you said that this kind of marketing strategy not only promote a healthy diet but is helping our local farmers too. We've been practicing a good diet ever since because both my mom and dad are farmers. They plant what they eat!


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Jake's on the Water
Reservations : (315) 274-9300

5726 State Highway 56
Hannawa Falls, NY 13647

In 1994, a little ball of yellow fur entered our world and stole our hearts. For eleven years, he was a constant companion showering our young family with unconditional love, energetic greetings and a pure, playful spirit. So, in his honor, we named our restaurant Jake's. May our restaurant offer you all Jake embodied: a friendly, welcoming place where you can come and be as you are.

Welcome to Jake's!

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  • Home
  • Dine In Menus
    • Brunch Menu
    • Lunch Menu
    • Dinner Menu
  • To Go Menu
  • Directions
  • Gift Cards
  • Jake's Foundation
  • Employment
  • Good Things
  • Contact