To Beer Or Not To Beer

​So many choices.  When we opened 3 years ago I had no idea about all the things I had no idea about. 
I pitched a “well thought out” business plan to the bank and off we went. 
 
Holy. 
The decisions. 
Every single day. 
 
With 9 draft handles and roughly 2,000 options my quick math tells me that the combinations of choices…well...lots.
 
We tried leaning on sales reps and learned that their priorities are moving products, I get that now.  We tried a variety that features selections that complimented our menu, how bold of us to make that choice for you.
 
We tried offering what we think is selling in the local walk in coolers at grocery stores – that makes no sense. 
 
And then we had a brilliant idea, sell what sells.  We look at numbers, we watch the trends, we choose kegs and bottles that our customers have told us they like by ordering them often – and guess what? 
 
It’s working.
 
Each week we look at the performance of every bottle, each draft “handle” and eliminate the non-performer and re-order the winners.   We still wonder if there are more winners out there though and we gamble on what we call rotational offerings often.  
 
Beer is good, selling beer is fun, drinking beer is more fun. 
 
Cheers.

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